Funnels can be made complex … really complicated, so complicated that most people give up before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Companies Like Samcart
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Companies Like Samcart
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Companies Like Samcart
A common method to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
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This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Companies Like Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we have to convince people.
There is so much information out there that it is extremely challenging to understand which to trust.Companies Like Samcart
Social proof gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Companies Like Samcart
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
