Funnels can be made complex … really complicated, so complicated that most people quit prior to they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Common Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Common Shopping Cart Software
Well, it definitely caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Common Shopping Cart Software
A typical method to do this is what’s called the “AIDA” model:
Common Shopping Cart Software
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … However ensure you sign up, because I have huge plans for funnel builders in the works soon!Common Shopping Cart Software
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Common Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is so much info out there that it is exceptionally hard to understand which to trust.Common Shopping Cart Software
Social proof offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.Common Shopping Cart Software
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You need actually to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!