Funnels can be complicated … really made complex, so complex that the majority of people give up prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Coffeecup Software Shopping Cart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Coffeecup Software Shopping Cart
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Coffeecup Software Shopping Cart
A typical way to do this is what’s referred to as the “AIDA” model:
Coffeecup Software Shopping Cart
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or achieve their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However ensure you register, because I have huge plans for funnel home builders in the works quickly!Coffeecup Software Shopping Cart
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Coffeecup Software Shopping Cart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much information out there that it is extremely challenging to know which to trust.Coffeecup Software Shopping Cart
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it means they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Coffeecup Software Shopping Cart
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!