Funnels can be made complex … really made complex, so complex that most people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Clickfunnels Use With Samcart
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Clickfunnels Use With Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Clickfunnels Use With Samcart
A common method to do this is what’s called the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or achieve their preferred condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you register, since I have big prepare for funnel home builders in the works quickly!Clickfunnels Use With Samcart
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Clickfunnels Use With Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.Clickfunnels Use With Samcart
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Clickfunnels Use With Samcart
Reviews have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% money back warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!