Funnels can be complicated … really complicated, so complicated that the majority of people quit prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Clickfunnels To Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Clickfunnels To Sell Online Courses
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Clickfunnels To Sell Online Courses
A common way to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you register, due to the fact that I have big plans for funnel home builders in the works soon!Clickfunnels To Sell Online Courses
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Clickfunnels To Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage people.
There is so much information out there that it is exceptionally hard to know which to trust.Clickfunnels To Sell Online Courses
Social evidence gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.Clickfunnels To Sell Online Courses
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need really to request their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!