Funnels can be made complex … really made complex, so complicated that many people quit before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Clickfunnels To Samcart Comparison
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Clickfunnels To Samcart Comparison
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Clickfunnels To Samcart Comparison
A typical way to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their pain or achieve their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
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This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Clickfunnels To Samcart Comparison
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we need to convince people.
There is so much details out there that it is exceptionally tough to know which to trust.Clickfunnels To Samcart Comparison
Social evidence gives us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Clickfunnels To Samcart Comparison
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are several successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!