Funnels can be complicated … really complicated, so complex that the majority of people give up prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Chewy Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Chewy Shopping Cart Software
Well, it certainly caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Chewy Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” model:
Chewy Shopping Cart Software
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, since I have huge prepare for funnel builders in the works soon!Chewy Shopping Cart Software
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Chewy Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is so much info out there that it is exceptionally tough to understand which to trust.Chewy Shopping Cart Software
Social evidence provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Chewy Shopping Cart Software
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!