Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Cheaper Alternative To Samcart
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Cheaper Alternative To Samcart
Well, it certainly caught on since Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Cheaper Alternative To Samcart
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
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This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some pointers:
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Cheaper Alternative To Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we need to convince individuals.
There is a lot details out there that it is extremely difficult to know which to trust.Cheaper Alternative To Samcart
Social evidence gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Cheaper Alternative To Samcart
Reviews have revealed that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are several effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
