Funnels can be made complex … actually made complex, so complex that many people quit before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Cart Hook And Samcart
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Cart Hook And Samcart
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Cart Hook And Samcart
A common way to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Cart Hook And Samcart
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Cart Hook And Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally difficult to understand which to trust.Cart Hook And Samcart
Social evidence offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Cart Hook And Samcart
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for service warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!