Funnels can be complicated … really made complex, so complex that most people give up before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Car Air Freshener Shopping Cart Software By Bigcommerce
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Car Air Freshener Shopping Cart Software By Bigcommerce
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Car Air Freshener Shopping Cart Software By Bigcommerce
A common way to do this is what’s called the “AIDA” model:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or accomplish their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But ensure you register, because I have huge plans for funnel home builders in the works quickly!Car Air Freshener Shopping Cart Software By Bigcommerce
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Car Air Freshener Shopping Cart Software By Bigcommerce
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we need to encourage people.
There is a lot info out there that it is exceptionally difficult to understand which to trust.Car Air Freshener Shopping Cart Software By Bigcommerce
Social proof offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Car Air Freshener Shopping Cart Software By Bigcommerce
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!