Funnels can be made complex … really complicated, so complicated that the majority of people give up before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Can Your Facebook Business Page Sell An Online Course
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Can Your Facebook Business Page Sell An Online Course
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Can Your Facebook Business Page Sell An Online Course
A common way to do this is what’s known as the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or accomplish their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … However make sure you sign up, because I have huge prepare for funnel builders in the works soon!Can Your Facebook Business Page Sell An Online Course
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Can Your Facebook Business Page Sell An Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage individuals.
There is a lot information out there that it is incredibly challenging to understand which to trust.Can Your Facebook Business Page Sell An Online Course
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Can Your Facebook Business Page Sell An Online Course
Reviews have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require really to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!