Funnels can be made complex … truly made complex, so complex that the majority of people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Can You Sell An Online Course On Ebay
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Can You Sell An Online Course On Ebay
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Can You Sell An Online Course On Ebay
A common method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy
Most sales funnels extend these actions across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make certain you register, due to the fact that I have big plans for funnel contractors in the works soon!Can You Sell An Online Course On Ebay
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Can You Sell An Online Course On Ebay
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is exceptionally difficult to understand which to trust.Can You Sell An Online Course On Ebay
Social proof gives us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Can You Sell An Online Course On Ebay
Testimonials have actually shown that your item has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!