Funnels can be complicated … really made complex, so complicated that many people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Can I Use Shopify To Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Can I Use Shopify To Sell Online Courses
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Can I Use Shopify To Sell Online Courses
A common method to do this is what’s called the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to remove their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But make certain you register, since I have big prepare for funnel home builders in the works quickly!Can I Use Shopify To Sell Online Courses
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Can I Use Shopify To Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we need to persuade people.
There is so much info out there that it is exceptionally hard to understand which to trust.Can I Use Shopify To Sell Online Courses
Social proof offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.Can I Use Shopify To Sell Online Courses
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% money back assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to ask for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!