Funnels can be made complex … truly made complex, so complex that many people give up prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Can I Sell Online Courses On Shopify
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Can I Sell Online Courses On Shopify
Well, it absolutely caught on since Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Can I Sell Online Courses On Shopify
A common method to do this is what’s called the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or achieve their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make certain you sign up, because I have huge prepare for funnel contractors in the works quickly!Can I Sell Online Courses On Shopify
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Can I Sell Online Courses On Shopify
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is extremely challenging to know which to trust.Can I Sell Online Courses On Shopify
Social proof provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Can I Sell Online Courses On Shopify
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!