Funnels can be made complex … actually complicated, so complex that most people quit prior to they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Can I Build My Own Website And Shopping Cart Without Ecommerce Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Can I Build My Own Website And Shopping Cart Without Ecommerce Software
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Can I Build My Own Website And Shopping Cart Without Ecommerce Software
A typical way to do this is what’s called the “AIDA” model:
Can I Build My Own Website And Shopping Cart Without Ecommerce Software
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or achieve their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … But ensure you sign up, because I have big prepare for funnel builders in the works soon!Can I Build My Own Website And Shopping Cart Without Ecommerce Software
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Can I Build My Own Website And Shopping Cart Without Ecommerce Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we have to convince people.
There is a lot details out there that it is extremely difficult to understand which to trust.Can I Build My Own Website And Shopping Cart Without Ecommerce Software
Social evidence gives us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Can I Build My Own Website And Shopping Cart Without Ecommerce Software
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day cash back 110% money back warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require really to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!