Funnels can be complicated … actually complicated, so complex that most people quit prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Buying And Selling Online Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Buying And Selling Online Courses
Well, it certainly caught on since Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Buying And Selling Online Courses
A typical way to do this is what’s called the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (in addition to a link to download the entire funnel!).
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This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Buying And Selling Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we have to convince people.
There is so much details out there that it is incredibly challenging to know which to trust.Buying And Selling Online Courses
Social evidence provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost prepared to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Buying And Selling Online Courses
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need really to request for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!