Funnels can be complicated … truly complicated, so complex that most people quit prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Buy Woocommerce Based Solutions For Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Buy Woocommerce Based Solutions For Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Buy Woocommerce Based Solutions For Sell Online Courses
A typical method to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Buy Woocommerce Based Solutions For Sell Online Courses
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Buy Woocommerce Based Solutions For Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is incredibly difficult to know which to trust.Buy Woocommerce Based Solutions For Sell Online Courses
Social proof gives us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Buy Woocommerce Based Solutions For Sell Online Courses
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You require really to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!