Funnels can be complicated … really complicated, so complicated that most people give up before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Buy Ecommerce For WordPress Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Buy Ecommerce For WordPress Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Buy Ecommerce For WordPress Sell Online Courses
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!Buy Ecommerce For WordPress Sell Online Courses
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some pointers:
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Buy Ecommerce For WordPress Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely challenging to know which to trust.Buy Ecommerce For WordPress Sell Online Courses
Social proof offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Buy Ecommerce For WordPress Sell Online Courses
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
