Funnels can be complicated … actually made complex, so complicated that many people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Business Selling Online Courses
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Business Selling Online Courses
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Business Selling Online Courses
A common method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or achieve their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you register, since I have huge prepare for funnel home builders in the works quickly!Business Selling Online Courses
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Business Selling Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.Business Selling Online Courses
Social proof gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Business Selling Online Courses
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!