Funnels can be complicated … truly made complex, so complicated that many people quit before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Build A Webinar Signup Page On Samcart
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Build A Webinar Signup Page On Samcart
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Build A Webinar Signup Page On Samcart
A common way to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their pain or accomplish their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
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This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Build A Webinar Signup Page On Samcart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the very best psychological weapon we have to convince people.
There is so much details out there that it is incredibly hard to understand which to trust.Build A Webinar Signup Page On Samcart
Social evidence gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.Build A Webinar Signup Page On Samcart
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% refund assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!