Funnels can be complicated … actually made complex, so complicated that most people quit prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Braintree Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Braintree Samcart
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Braintree Samcart
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or attain their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But ensure you register, since I have big prepare for funnel contractors in the works quickly!Braintree Samcart
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Braintree Samcart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we need to encourage people.
There is a lot details out there that it is incredibly tough to understand which to trust.Braintree Samcart
Social proof gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.Braintree Samcart
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need really to request their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!