Funnels can be made complex … really made complex, so complicated that most people quit before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Best WordPress Theme For Selling Online Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Best WordPress Theme For Selling Online Courses
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Best WordPress Theme For Selling Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you register, since I have huge plans for funnel contractors in the works quickly!Best WordPress Theme For Selling Online Courses
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Best WordPress Theme For Selling Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is incredibly difficult to know which to trust.Best WordPress Theme For Selling Online Courses
Social proof offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Best WordPress Theme For Selling Online Courses
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!