Funnels can be made complex … really complicated, so complex that most people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Best Ways To Sell Your Online Course
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Best Ways To Sell Your Online Course
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Best Ways To Sell Your Online Course
A common way to do this is what’s called the “AIDA” model:
Best Ways To Sell Your Online Course
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make sure you sign up, because I have big prepare for funnel builders in the works soon!Best Ways To Sell Your Online Course
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Best Ways To Sell Your Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly hard to understand which to trust.Best Ways To Sell Your Online Course
Social proof offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Best Ways To Sell Your Online Course
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!