Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Best Ways To Sell Courses Online
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Best Ways To Sell Courses Online
Well, it definitely caught on because Samcart has the ability to charge very high rates for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Best Ways To Sell Courses Online
A common way to do this is what’s known as the “AIDA” model:
Best Ways To Sell Courses Online
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or attain their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these steps across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However make sure you sign up, since I have big plans for funnel builders in the works soon!Best Ways To Sell Courses Online
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Best Ways To Sell Courses Online
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best psychological weapon we need to persuade people.
There is so much info out there that it is extremely hard to know which to trust.Best Ways To Sell Courses Online
Social proof provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re practically all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.Best Ways To Sell Courses Online
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% refund warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!