Funnels can be complicated … truly complicated, so complex that the majority of people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Best Way To Sell My Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Best Way To Sell My Online Course
Well, it absolutely caught on since Samcart is able to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Best Way To Sell My Online Course
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or attain their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make certain you register, since I have big plans for funnel home builders in the works quickly!Best Way To Sell My Online Course
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Best Way To Sell My Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.Best Way To Sell My Online Course
Social proof offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Best Way To Sell My Online Course
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!