Funnels can be made complex … really complicated, so complex that most people quit prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Uk Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?Best Uk Shopping Cart Software
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Best Uk Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But ensure you register, because I have big plans for funnel contractors in the works quickly!Best Uk Shopping Cart Software
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Best Uk Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we have to encourage individuals.
There is so much info out there that it is extremely challenging to understand which to trust.Best Uk Shopping Cart Software
Social proof offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Best Uk Shopping Cart Software
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!