Funnels can be complicated … really complicated, so complex that many people quit before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Software Pokemon Singles Shopping Cart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Best Software Pokemon Singles Shopping Cart
Well, it definitely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Best Software Pokemon Singles Shopping Cart
A typical method to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However make sure you sign up, because I have big prepare for funnel home builders in the works quickly!Best Software Pokemon Singles Shopping Cart
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Best Software Pokemon Singles Shopping Cart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is a lot details out there that it is incredibly challenging to understand which to trust.Best Software Pokemon Singles Shopping Cart
Social evidence gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Best Software Pokemon Singles Shopping Cart
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!