Funnels can be complicated … actually made complex, so complex that most people quit before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Best Small Business Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Best Small Business Shopping Cart Software
Well, it certainly caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Best Small Business Shopping Cart Software
A typical way to do this is what’s known as the “AIDA” model:
Best Small Business Shopping Cart Software
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!Best Small Business Shopping Cart Software
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Best Small Business Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly tough to understand which to trust.Best Small Business Shopping Cart Software
Social evidence gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Best Small Business Shopping Cart Software
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!