Funnels can be made complex … actually made complex, so complex that many people give up before they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Best Sites To Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Best Sites To Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Best Sites To Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or attain their preferred condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … However make certain you register, because I have huge prepare for funnel builders in the works quickly!Best Sites To Sell Online Courses
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Best Sites To Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is a lot details out there that it is exceptionally challenging to know which to trust.Best Sites To Sell Online Courses
Social evidence gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Best Sites To Sell Online Courses
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!