Funnels can be made complex … truly complicated, so complicated that most people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Site To Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Best Site To Sell Online Courses
Well, it definitely caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Best Site To Sell Online Courses
A typical way to do this is what’s known as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or attain their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … However make certain you register, since I have big plans for funnel home builders in the works quickly!Best Site To Sell Online Courses
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Best Site To Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is incredibly hard to understand which to trust.Best Site To Sell Online Courses
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Best Site To Sell Online Courses
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!