Funnels can be complicated … truly complicated, so complex that most people give up prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Shopping Cart Software Free
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Best Shopping Cart Software Free
Well, it absolutely caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Best Shopping Cart Software Free
A typical way to do this is what’s known as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or attain their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, due to the fact that I have huge plans for funnel home builders in the works soon!Best Shopping Cart Software Free
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Best Shopping Cart Software Free
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to encourage people.
There is so much info out there that it is exceptionally challenging to know which to trust.Best Shopping Cart Software Free
Social evidence offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Best Shopping Cart Software Free
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require really to request for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!