Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Best Shopping Cart Software For WordPress
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Best Shopping Cart Software For WordPress
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Best Shopping Cart Software For WordPress
A common way to do this is what’s known as the “AIDA” model:
Best Shopping Cart Software For WordPress
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you register, since I have big plans for funnel home builders in the works quickly!Best Shopping Cart Software For WordPress
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Best Shopping Cart Software For WordPress
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to convince people.
There is so much info out there that it is incredibly challenging to understand which to trust.Best Shopping Cart Software For WordPress
Social proof offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically prepared to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.Best Shopping Cart Software For WordPress
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need actually to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of present finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!