Funnels can be made complex … actually complicated, so complex that many people give up before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Best Shopping Cart Software For Small Business
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Best Shopping Cart Software For Small Business
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Best Shopping Cart Software For Small Business
A common method to do this is what’s referred to as the “AIDA” model:
Best Shopping Cart Software For Small Business
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!Best Shopping Cart Software For Small Business
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Best Shopping Cart Software For Small Business
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly difficult to understand which to trust.Best Shopping Cart Software For Small Business
Social evidence offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Best Shopping Cart Software For Small Business
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!