Funnels can be complicated … actually made complex, so complicated that many people give up prior to they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Best Shopping Cart Software 2019
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Best Shopping Cart Software 2019
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Best Shopping Cart Software 2019
A typical method to do this is what’s referred to as the “AIDA” design:
Best Shopping Cart Software 2019
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make certain you sign up, because I have big prepare for funnel contractors in the works quickly!Best Shopping Cart Software 2019
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Best Shopping Cart Software 2019
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally challenging to understand which to trust.Best Shopping Cart Software 2019
Social proof provides us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Best Shopping Cart Software 2019
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!