Funnels can be complicated … truly made complex, so complicated that many people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Best Shopify Theme For Selling Online Courses
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Best Shopify Theme For Selling Online Courses
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Best Shopify Theme For Selling Online Courses
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have huge plans for funnel builders in the works soon!Best Shopify Theme For Selling Online Courses
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Best Shopify Theme For Selling Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is incredibly hard to understand which to trust.Best Shopify Theme For Selling Online Courses
Social evidence gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Best Shopify Theme For Selling Online Courses
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!