Funnels can be made complex … truly complicated, so complex that many people give up prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Service For Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Best Service For Selling Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Best Service For Selling Online Courses
A typical method to do this is what’s known as the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or achieve their desired condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make certain you register, due to the fact that I have big prepare for funnel builders in the works soon!Best Service For Selling Online Courses
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Best Service For Selling Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is so much information out there that it is incredibly hard to understand which to trust.Best Service For Selling Online Courses
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Best Service For Selling Online Courses
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% money back warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!