Funnels can be made complex … truly complicated, so complicated that most people quit prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Best Selling Online Training Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Best Selling Online Training Courses
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Best Selling Online Training Courses
A common method to do this is what’s referred to as the “AIDA” model:
Best Selling Online Training Courses
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!Best Selling Online Training Courses
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Best Selling Online Training Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Best Selling Online Training Courses
Social evidence gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Best Selling Online Training Courses
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!