Funnels can be made complex … actually complicated, so complicated that most people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Best Selling Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Best Selling Online Courses
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Best Selling Online Courses
A common way to do this is what’s known as the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make sure you register, because I have big prepare for funnel home builders in the works soon!Best Selling Online Courses
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Best Selling Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is exceptionally tough to know which to trust.Best Selling Online Courses
Social evidence gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost ready to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Best Selling Online Courses
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!