Funnels can be complicated … actually complicated, so complex that many people quit before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Best Selling Online Courses 2019
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Best Selling Online Courses 2019
Well, it absolutely caught on because Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Best Selling Online Courses 2019
A common way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or achieve their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However ensure you sign up, since I have big prepare for funnel builders in the works quickly!Best Selling Online Courses 2019
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Best Selling Online Courses 2019
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.Best Selling Online Courses 2019
Social proof gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Best Selling Online Courses 2019
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!