Funnels can be made complex … really complicated, so complex that most people give up before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Selling Online Courses 2017
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Best Selling Online Courses 2017
Well, it definitely caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Best Selling Online Courses 2017
A typical way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or attain their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … However ensure you register, due to the fact that I have big prepare for funnel contractors in the works soon!Best Selling Online Courses 2017
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Best Selling Online Courses 2017
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot details out there that it is extremely hard to understand which to trust.Best Selling Online Courses 2017
Social evidence offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Best Selling Online Courses 2017
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!