Funnels can be complicated … truly complicated, so complicated that the majority of people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Best Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Best Sell Online Courses
Well, it certainly caught on since Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Best Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” design:
Best Sell Online Courses
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you register, due to the fact that I have huge plans for funnel contractors in the works soon!Best Sell Online Courses
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Best Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.Best Sell Online Courses
Social evidence offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Best Sell Online Courses
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day money back 110% money back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require really to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!