Funnels can be made complex … really made complex, so complex that many people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Best Self Hosted Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Best Self Hosted Shopping Cart Software
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Best Self Hosted Shopping Cart Software
A typical way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But make certain you sign up, because I have huge plans for funnel home builders in the works soon!Best Self Hosted Shopping Cart Software
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Best Self Hosted Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is exceptionally hard to understand which to trust.Best Self Hosted Shopping Cart Software
Social proof provides us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.Best Self Hosted Shopping Cart Software
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You need really to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!