Funnels can be made complex … actually made complex, so complicated that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Best Platform To Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Best Platform To Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Best Platform To Sell Online Courses
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, because I have big plans for funnel home builders in the works soon!Best Platform To Sell Online Courses
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Best Platform To Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social proof is the very best mental weapon we have to convince people.
There is a lot details out there that it is extremely challenging to know which to trust.Best Platform To Sell Online Courses
Social evidence provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Best Platform To Sell Online Courses
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!