Funnels can be made complex … truly made complex, so complicated that most people give up before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Best Platform To Create And Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Best Platform To Create And Sell Online Courses
Well, it certainly caught on because Samcart has the ability to charge very high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Best Platform To Create And Sell Online Courses
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, since I have big plans for funnel contractors in the works quickly!Best Platform To Create And Sell Online Courses
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Best Platform To Create And Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we need to convince individuals.
There is so much information out there that it is incredibly challenging to know which to trust.Best Platform To Create And Sell Online Courses
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.Best Platform To Create And Sell Online Courses
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% refund assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require really to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!