Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Best Places To Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Best Places To Sell Online Courses
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Best Places To Sell Online Courses
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or achieve their wanted condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you register, because I have huge plans for funnel contractors in the works quickly!Best Places To Sell Online Courses
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Best Places To Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.Best Places To Sell Online Courses
Social proof offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.Best Places To Sell Online Courses
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!