Funnels can be made complex … truly made complex, so complex that many people quit prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Best Place To Sell Your Online Course
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?Best Place To Sell Your Online Course
Well, it definitely caught on since Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Best Place To Sell Your Online Course
A typical way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or attain their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have huge prepare for funnel home builders in the works soon!Best Place To Sell Your Online Course
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Best Place To Sell Your Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly challenging to know which to trust.Best Place To Sell Your Online Course
Social evidence provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.Best Place To Sell Your Online Course
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need really to request for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!