Funnels can be complicated … really made complex, so complex that the majority of people give up before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Best Place To Sell My Online Course
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Best Place To Sell My Online Course
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Best Place To Sell My Online Course
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make sure you register, since I have huge prepare for funnel home builders in the works quickly!Best Place To Sell My Online Course
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Best Place To Sell My Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we need to convince people.
There is a lot info out there that it is extremely challenging to understand which to trust.Best Place To Sell My Online Course
Social evidence offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Best Place To Sell My Online Course
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You require actually to ask for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!