Funnels can be made complex … really made complex, so complex that most people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Best Pages For Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Best Pages For Sell Online Courses
Well, it absolutely caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Best Pages For Sell Online Courses
A typical way to do this is what’s called the “AIDA” design:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or achieve their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (along with a link to download the entire funnel!).
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This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Best Pages For Sell Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best mental weapon we have to encourage people.
There is a lot details out there that it is incredibly challenging to know which to trust.Best Pages For Sell Online Courses
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Best Pages For Sell Online Courses
Reviews have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous effective formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You need really to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!