Funnels can be complicated … actually complicated, so complex that most people quit before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Best Online Shopping Cart Software For Small Business
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Best Online Shopping Cart Software For Small Business
Well, it definitely caught on because Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Best Online Shopping Cart Software For Small Business
A typical method to do this is what’s known as the “AIDA” design:
Best Online Shopping Cart Software For Small Business
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or attain their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However ensure you register, due to the fact that I have huge plans for funnel home builders in the works soon!Best Online Shopping Cart Software For Small Business
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Best Online Shopping Cart Software For Small Business
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Best Online Shopping Cart Software For Small Business
Social evidence gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Best Online Shopping Cart Software For Small Business
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!