Funnels can be made complex … truly made complex, so complicated that most people give up prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Best Online Platform To Sell Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Best Online Platform To Sell Courses
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Best Online Platform To Sell Courses
A common way to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or achieve their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … But make sure you register, because I have huge prepare for funnel home builders in the works soon!Best Online Platform To Sell Courses
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Best Online Platform To Sell Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Best Online Platform To Sell Courses
Social proof provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Best Online Platform To Sell Courses
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require really to request for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!